50% of US consumers say direct mail gets more attention than email.
53% of the total mail in the United States is Direct Mail.
The US forest products industry plants more than 4 million trees each day--more than what is harvested.
Paper is a completely renewable resource.
4.1% the predicted rate of compound annual growth of direct mail for 2009-2014 according to DMA.
Us advertisers spend $167 per person in direct mail marketing to earn $2,095 worth of goods per person, a 13 to 1 ROI.
66% of marketers surveyed think branded content is superior to direct mail, 63% think it's superior to PR.
71% of marketers cite brand building as the main objective of their digital marketing.
3.42% the response rate for letter-sized direct mail sent to house lists, according to DMA.
0nly 9% of customers feel that receiving marketing text messages is appropriate.
Only 4% of customers approve of contact through social media.
Planted trees in the U.S. each year: 150,000,000
Average Amount of times paper can be recycled: 5
US Forest Land has increased over the last 20 years (in acres): 10,000,000
Freeing landfill space (in cubic yards): 3.3
According to a Product Acceptance and Research Group study in 2009, 94% of respondents recalled seeing the studied vehicle wrap and 80% recalled the specific ad that displayed, resulting in a 107% increase in sales during the campaign.
Consumers are increasingly making more purchase decisions close to the product. POP signage advertising is the place to spend your marketing dollars in the next few years. - Quote from the CEO of SIGA Corp.
75% of respondents say they have made a purchase as the result of a direct mail piece.
66% of respondents say a customized name makes them more likely to open or peruse a piece.
Direct mail remains one of the best forms of targeted business communication - 99% of direct mail is delivered to the right person at the right place at the right time. - Dr. Joe Webb author Deliverability: Prints strong suit.
8 out of 10 households read or scan advertising mail and 55% look forward to getting their mail daily. - Mail Moment USPS.
Print should be an indispensable part of the marketing mix. After all, brands are built on emotional connections and nothing creates these deep connections like print.
Consumers receiving a printed catalog are twice as likely to buy online than those who don’t get the printed piece.
67% of online actions are driven by an offline message.
Personalized digital direct mail is cost effective and creates a higher response rate than standard direct mail - up to 200% more!
In one study, 50% of consumers receiving a personalized direct mail driving them to a website, visited that website.
Speed to market is key, 24 digital allows you to upload files and mail within 24 hours, getting the jump on your competition.
REFLECTIONS IS
We love ink and we embrace ink, but we have evolved from ink. We’ve made our flawless mark as a printer and now we are communicating on a wider, broader, faster and more diverse scale. We are the company that companies go-to to get their messages out to the world. From brainstorming to barnstorming, we are your everything-under-one-large-roof communications resource. We seamlessly and efficiently integrate creative services, printing — both conventional and R24 digital, signage, binding, mailing and more into one single, go-to destination — That is what Reflections is.
